Over the last 20 years, I have worked with advisors from selling to processing to practice management, and in the last decade, it’s been in a marketing capacity. Throughout these years, there has always been one mantra that’s been consistently repeated. Specialize, and focus on our ideal client. The riches are in the niches.
Your “About” page is one of the most viewed pages on your website.
It’s an excellent opportunity to showcase the unique value you provide, and it’s also a chance to show your human side. If done right, this page can help build trust with prospects and increase their confidence in working with you as their trusted financial advisor.
When you first built your website, it probably looked great. You were happy with the colours and the images, and it contained just the right information. But now it’s starting to feel outdated and doesn’t align with your business.
A website is integral to your marketing strategy, particularly if you’re trying to reach your ideal prospect. It’s usually the first impression a prospect turns to when they want to learn more about you before connecting with you on LinkedIn or signing up for your email newsletter. If your site has been the same for years and you’re wondering why it’s time for a change, it’s because there are some excellent reasons to do so.
As a financial advisor, your success depends on many things, including having a solid relationship with your clients. But, of course, you’ve got many other things to do, like managing your client’s investments and keeping on top of the day-to-day administrative work that comes with running a business.
These are three great ways you can build trust and loyalty with your clients:
Find your niche.
Develop an effective communication strategy.
Make clients feel special.
As an independent financial advisor, you probably already know the value of content marketing: it brings in leads, builds trust, positions you as an authority and more. The good news is that content marketing can help level the playing field between your business and big banks with large marketing budgets.
Google Reviews is a free and easy way to help boost the profile of your business. When prospects search for you, all associated Google reviews will also appear, giving them insight into how much your current clients love you.
Nobody likes waiting. Whether it’s in-line or on the phone – or even to get an email reply – waiting is a waste of time. Make it easy for prospects to book their meetings directly with you.
These are all the benefits of offering an online booking system:
– Make it easy for prospects to connect with you
– Manage your schedule
– Automatic sync with your calendar
– Make it easy to pick a specific topic
Where should your online booking be placed?
Clients won’t give you a second chance if you have a poorly designed website, even if you’re an outstanding financial advisor. But on the other hand, a well-put-together website can grow your business.
Trying to grow your email list can be frustrating. However, it doesn’t have to be difficult if you know what you’re doing. Take a look at seven sure-fire ways to grow your email list today, and watch as your email marketing campaign starts producing the results you want.