How to Grow Your Business Online

One of the questions we often get is how do I grow my business?

One of the most effective ways to grow your business is through a lead magnet funnel.

A lead magnet is an asset (ex., Checklist, videos, or eBook) that positions you as the trusted financial advisor. A funnel is a series of emails designed to convert prospects to clients. 
Think of dating; when you meet someone for the first time, are you ready to get married to them immediately? No, you usually go on a coffee date, then to the movies, and as you get to know them, you’re ready to commit. 

This is the same journey for a prospect. They come to your website but are not ready to book a meeting immediately. They want to get to know you first. 

So how do you do this online? You give a lead magnet in exchange for the prospect’s email address. When a prospect provides you with their email, this means two things: 

• First, they are a qualified lead. 
• They are expecting a series of emails from you. 

What should your lead magnet do?

• Identify the problem of your prospects
• Position you as the trusted advisor
• Provide the prospect with valuable information

Examples of lead magnets are: 

• Video: “Why we’re different from the banks.”
• eBooks: “5 mistakes business owners make”
• Webinars: “What to do in a rising interest rate environment?” 
• Calculator: “Do you have enough for retirement?”
• Checklists: “Did you get all your tax deductions?”
• Calendar: “Financial Calendar 2023”
• Fact Sheet: “Useful numbers to know for 2023.”
• Spreadsheet: “First child budget.” 
• Quiz: “Are you financially healthy?”

What happens after your prospect downloads your lead magnet? 

• Your prospect receives a series of emails that are designed to build trust and credibility.
• The emails aim to start a conversation between you and the prospect. 
• Every email has a clear call to action (ex. Book a meeting.)

Stay tuned for our next article about how to make your funnel. 

We know advisors need help with creating a lead magnet but don’t have the time to put it together. 

At Financial Tech Tools, we:

• Create the lead magnet
• Design the email
• Implement the lead magnet funnel
• Deal with compliance  

The result is a marketing machine that brings in and nurtures your leads while you spend time with your clients.