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Why does a Financial Advisor need to be on LinkedIn?
Let’s face it, social media is totally here to stay, especially LinkedIn. So…the answer to the question “Does a Financial Advisor need to be on LinkedIn?” is a resounding yes.
So why does an advisor actually need to be on LinkedIn?
Consider these interesting stats about LinkedIn in Canada.
LinkedIn is a Business social media network
Over 46% of online Canadian adults have a LinkedIn account
Generally, the higher the level of education, the higher the LinkedIn adoption. Individuals with a professional degree (69%) have the highest adoption.
LinkedIn is very popular with individuals that are self-employed. (56%)
59% of LinkedIn accounts report an annual household income of $120,000 and over.
LinkedIn is no longer only used for posting a resume or looking for a job but it’s being used to network with clients, centres of influence, share your content and connect with prospects.
…and because it’s a Business social media network- you can actually talk and share about your business. Whoa.
It’s a great platform to:
Build your brand and online trust with prospects and clients.
Position yourself as an expert to your target market. (Ex. Families, executives, business owners, retirees)
Build relationships with qualified prospects.
So… how do you get started?
Get a LinkedIn profile.
Optimize your LinkedIn profile. (How to do this will be in later post.)
Connect with clients, prospects and centres of influence.
Focus on consistently posting content that’s relevant to your target market.
Position yourself as an expert.
For financial advisors, it’s definitely the social media platform to be on.
* Data Source:
Gruzd, Jacobson, Mai, & Dubois. (2018). The State of Social Media in Canada 2017. Version: 1.0. Ryerson University Social Media Lab. DOI:10.5683/SP/AL8Z6R The study surveyed 1,500 Canadians in 2017 using quota sampling by age, gender, and geographical region to match the distributions in the 2016 Statistics Canada Census.