Your website isn’t mobile-friendly
If you’ve been online for a long time, you know that the mobile revolution has been happening for quite some time now. As a result, more people are using smartphones than ever; mobile traffic has surpassed desktop traffic by more than 20%.
And yet many websites still aren’t optimized for mobile. If your website isn’t optimized for mobile usage yet, it could cost you potential clients.
The term “responsive” comes from the idea that a website should respond to the size of the screen it’s being viewed on. This means that a responsive design will look and work equally well whether you’re using your phone, tablet, laptop or desktop computer—no matter your device. Why is this important? Because more people are using phones to go online than ever before.
So if your website isn’t optimized for mobile usage yet, it could be costing you potential sales and customers!
Your content isn’t fresh and up to date
The first thing you should realize about your website is this: it’s not just there to look pretty.
Content is essential in online marketing, and that’s especially true when it comes to your website. Your prospects are coming there to learn more about your business and its services—and if they can’t get that information from you, they’ll find it elsewhere.
If you haven’t updated your content in a while (or ever), it can create a tiny seed of doubt that if your website isn’t updated, will they keep my finances updated?
Advisors have limited time, and it’s challenging to keep up with every change; however, if you’re not updating your website consistently, you may lose prospects to your competitors.
Your website doesn’t have a clear call to action
Nobody likes waiting. Waiting is a waste of time, whether in line, on the phone, or even getting an email reply. Instead, make it simple for prospects to book meetings directly with you through your website.
This is where online booking works. Your prospect can see when you’re available and simply choose a time and date that works for them- there are no back-and-forth emails, just a fast way to book a meeting.
Your website doesn’t have the latest tools
If your website isn’t functional, it’s like a car without wheels. You might as well not have one.
What does it mean for a website to be functional? The site should be easy to use and navigate, with no delays in the loading process. For advisors, several tools can be integrated into your website, including:
Retirement and Investment Calculators
Uploading secure documents
Videos about your services
What do I do next?
The best way to decide if your website needs a refresh is to ask yourself these questions:
Does my website showcase “Who I am, Who I serve and What I do”?
Does the content and design of my site resonate with my ideal client?
Does my website have a clear call to action?
Does it have the latest tools?
If your website isn’t mobile-friendly- it’s definitely time to revamp the website.
If you have any questions about how well your current website design operates, feel free to reach out. We’d be happy to discuss how changes could help you improve your marketing strategy to grow your business.