As a financial advisor, your success depends on many things, including having a solid relationship with your clients. But, of course, you’ve got many other things to do, like managing your client’s investments and keeping on top of the day-to-day administrative work that comes with running a business.  

These are three great ways you can build trust and loyalty with your clients:

  1. Find your niche.

  2. Develop an effective communication strategy.

  3. Make clients feel special.

Find your niche.

To stand out, you need to find your niche. There’s a saying that “The riches are in the niches.” Clients are not looking for someone who does everything – they’re looking for someone who specializes in the specific financial services they need. 

For example, if you work with business owners, then you should: 

  1. Identify their problems- ex. Tax efficiency, don’t know where to allocate their funds, how to attract and retain key talent etc. 

  2. How the problems make them feel- ex. Overwhelmed, frustrated, confused

  3. Solutions to their problems- ex. Salary vs dividend, tax-efficient investments, providing group benefits as part of a compensation package

Once you’re clear on your niche, focus on targeting your marketing efforts to clients and prospects who could most benefit from it.

Develop an effective communication strategy.

We live in a digital age, so traditional advertising methods (like newspaper ads) are not enough to reach your target client base. Therefore, in addition to getting prospects, you also need to remain top-of-mind with your current clients by regularly communicating with them in a way that adds value.

So how do you do this? These are the top three digital communication methods we recommend:

  1. A monthly email newsletter that shares essential financial strategies and tips with current and potential clients helps you demonstrate value and eventually convert a prospect into a client. 

  2. Personalized content that provides your clients with financial guidance. You don’t have to supply this separately for each client. Instead, group them according to life stages (e.g., starting a family, close to retirement etc.). Providing your clients (and prospects) with relevant and personalized content is a great way to encourage loyalty.

  3. Social media is your friend. You don’t have to spend hours a day on social media but keep a modest presence on some of the most important ones – LinkedIn and Facebook. This ensures you remain accessible to clients and prospects. 

Make clients feel special.

A satisfied client is one of your strongest advocates! 

  1. Ask them to recommend you and leave you a Google review. 

  2. Show them that you value them by checking in regularly and offering them free “bonus” material, such as a downloadable eBook with easy-to-understand financial advice—

  3. Host client events such as golf tournaments, a “shredding” party or client appreciation night. 

Let us help you build your business.

We can help you every step of the way if you want to use digital communication to help build trust and loyalty with your clients. Let us help you cultivate lasting relationships with your clients – give us a call today!