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Over the last week, the financial market has taken a downturn amidst fears over Coronavirus. The S&P 500 had its worst weekly drop since the financial crisis in 2008, after setting all-time highs the prior week.

Understandably, investors are anxious about their money.

As a financial advisor, how do you communicate this to your clients and ease their worries about the downturn?

Market uncertainty provides an opportunity to market to your client directly.

  1. It shows dedicated client service because you’re taking the time to educate your clients and you’re there for them during a downturn. Clients feel better about their relationship with their advisor when their advisor is pro-actively communicating with them.
  2. Marketing campaigns about market downturns are more likely to get more views and shared with others.
  3. Prospects are more likely to make advisor changes during times of market volatility.

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