Providing your clients and prospective clients with a newsletter is a great idea for so many reasons. You can use your newsletter to share information and resources with your clients, as well as encourage them to visit your website or book an appointment!
Since a newsletter is a great way to connect and communicate with your current and prospective clients, you want to share it with as many people as possible. So how do you increase your list of newsletter recipients?
We’ve got four great ways to get you started!
1. Contact your current clients.
Let all of your current clients know that you’ll be starting an e-newsletter, and you can’t wait to share important information with them. However, as enthusiastic as you are about sharing information, be sure to give clients the option to opt out of your distribution list when you inform them you’ll be starting your newsletter.
2. Have a sign-up form on your website.
Encourage current and prospective clients to sign up for your newsletter from your website. Make sure your sign-up form complies with Canadian Anti-Spam Legislation (CASL) regulations! Your sign-up form must ask anyone providing their email address to “express consent” to receive an email newsletter from your company.
3. Hold a raffle or a contest.
With a raffle, you generally sell tickets to people for the chance to win a prize (such as a gift certificate) and then the funds are used to support a good cause. On your raffle tickets, have people fill in their contact information, including their email address, and include a check box to indicate they agree to receive your newsletter.
There’s generally no cost to enter a contest, but you can require people to sign up for your newsletter to be eligible to win a prize.
Don’t forget to use LinkedIn, Facebook. and Twitter to promote your raffle or contest!
4. Promote your newsletter on social media.
Let the world know you’ll be putting out a valuable newsletter with financial tips and strategies! Use a “teaser” (a little preview) to encourage people to subscribe to receive copies of your newsletter.
Interested, but not sure how to get started?
Whether you need help coming up with newsletter content or ideas to promote your newsletter, we can help! Click here to get more information on how to get started!