If you think apps are only for big brand names like Starbucks or Royal Bank, you’re wrong. Years ago, Financial Advisors were questioning why it was necessary to have a website, the reasons are now obvious:
Credibility
Keep your clients informed and up to date
Showcase your services
Always accessible- 24/7
Nowadays, you’ll find that small businesses that you interact with on a regular basis have their own dedicated app- like the coffee shop or spa. These companies are taking their marketing to the next level.In case you’re still not sure why your financial practice needs an app, here are the benefits of an app.
Be Visible to Clients at All Times.
Statistics show that Canadians spend over 2.5 hours a day online, of that time over an 1 hour of their overall time within an app.
Direct Marketing to Your Clients
Through push notifications, you’re getting even closer to direct interaction and can remind your clients about your services.
Provide Value to Your Clients
Being able to provide all information to your clients such as changes in taxation to estates in 2016 or insurance rates are going up through your app at their fingertips is really powerful.
Build Brand and Recognition
An app for your Financial practice, can contribute to your recognition, statistics show that people that can see or hear your brand about 20 times, will totally get you noticed.
Stand out From the Competition
Presently, apps for Financial Advisors are still rare, but this is where you can leap ahead of your competitors. Be one of the first advisors to offer your clients an app, they’ll be impressed.
Cultivate Client Loyalty
Make a true connection with your client by being a “fingertip” away.
Credibility
Make your financial practice look even more credible and professional.
Insight about your clients
Analytics can provide you insight about what your clients are interested in, retirement, life insurance, investments, tax efficient strategies. This helps your practice focus on what your clients needs are.