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What is digital credibility?
First, let me explain digital credibility- this is your online reputation. How you express yourself online impacts your practice and what prospects and clients perceive you as, are you a financial planner, an insurance specialist or an investment advisor specializing in retirement income planning?
Your digital credibility encompasses everything. This includes your website- is it current and up to date, how you communicate via email, your LinkedIn profile, Facebook company page, your tweets and all links and images that you share.
Advisors work hard offline to control their brand by the way they dress, create their business cards, marketing materials and presentations, what their office looks like- this needs to be translated into their digital presence.
Why does this matter?
It matters because it provides visibility and credibility for your financial practice. The more visibility and credibility you hold, the greater the value you present to your clients and prospects.
5 ways to get started on increasing your digital credibility:
Google yourself- because your clients and prospects will. Do you show up? Do the results depict how you want to be perceived?
Email Address: don’t use a .gmail address, same goes for .bell, .telus or .shaw address- get an email address that is consistent with your firm’s name like angelina@FinancialTechTools.ca , this makes you look like you’re serious about your financial practice.
Website: make sure you have one, it’s as standard as having a business card and make sure your website is up to date with your latest blog, if you don’t have a website, purchase a domain and get one started.
LinkedIn: make sure you have a LinkedIn Profile and it is current.
Consistency is key, make sure you’re consistently posting on your website and social media so you get your message out there.
How you are perceived online will affect your financial practice offline.